Episode 7:
Gary Jackson
From Fast Food to Real Food
From Fast Food to Real Food
How Gary Jackson Is Reinventing How We Buy Food
South African Food Stories welcomes food pioneer and founder of Jackson’s Real Food Market, Gary Jackson, for a deeply personal and wide-ranging conversation about health, food systems, and the quiet revolution happening beneath our plates.
Drawing on his journey through fast-food franchising, corporate retail, and ultimately regenerative food sourcing, Jackson reflects on how his declining health forced a radical reassessment of what we eat and how food is produced. Chronic illness, brain fog, depression, and inflammation became the catalyst for a complete lifestyle reset — one rooted in real, unprocessed food and short, transparent supply chains.
In this episode, host Nicci Robertson and Jackson explore the hidden trade-offs of modern food systems, why nutrient density matters more than price per kilo, and how regenerative farming can restore not only soil health but human vitality. Jackson shares powerful stories from the early days of Jackson’s — from customers arriving straight from hospital wards to farmers rediscovering profitability by working with nature rather than against it.
The conversation also tackles big systemic questions: why organic food doesn’t have to be expensive, how broken logistics drives up food prices, and why educating consumers—not greenwashing—is the key to real change. At its core, this episode is about reconnecting: with food, with farmers, with our bodies, and with a deeper sense of purpose.
This is not a conversation about trends or diets — it’s about food as a calling, and the belief that changing how we eat can quietly change everything.
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